F/Nazca, Lowe, Leo Burnett, Y&R, Africa, novaS/B, DM9DDB and Gael BBDO.
A career in craft.
A belief in ideas.
A head for business.
25+ years connecting craft, ideas and business. From global agencies to building in-house teams at SumUp and Y42, co-founding businesses and leading creative work at MAGENTA.
Creative Director / Art Director. São Paulo, Brazil. Working across brands, campaigns and experiences.
THE STORY SO FAR.
F/Nazca, Lowe, Leo Burnett, Y&R, Africa, novaS/B, DM9DDB and Gael BBDO.
Creative leadership at SumUp and Y42. Co-founder of Pixel4 and The CoffeeShop.
Creative leadership at MAGENTA. Recent art direction with YouDare, Lola\TBWA and Lew’Lara\TBWA.
Senior art direction with YouDare, Lola\TBWA and Lew’Lara\TBWA. Campaigns, brand activations, film and photography production, with AI-assisted imagery as part of the creative process.
Head of Art, then Creative Director at MAGENTA. Visual direction for XP Investimentos, followed by creative leadership for Cinemark and Loja do Mecânico, connecting campaign ideas with creative operations.
Head of Creative at SumUp, building a creative team, leading LATAM brand design and contributing to global brand guidelines. Then Head of Creative at Berlin-based Y42, bringing brand identity, narrative and product design teams together.
Co-founded Pixel4 and The CoffeeShop. At Innova, led a team of more than 35 creatives across branding, advertising, activations and events. Later, creative direction at Gael BBDO and art direction at DM9DDB, including Stayfree’s My First Pad.
Head of Art at Lowe and novaS/B, with senior art direction roles at Young & Rubicam and Africa. The work spanned automotive, finance, consumer brands and a global anti-tobacco campaign for the World Health Organization.
From trainee to Junior Art Director at F/Nazca Saatchi & Saatchi, with early international recognition for Pulligan. Then Lowe and Leo Burnett: visual ideas, global brands and the foundations of a career in art direction.
A LITTLE RECOGNITION.
Cannes Lions shortlists: Fiat Palio (2002) and Toyota RAV4 (1999).
El Ojo de Iberoamérica · Direct Jury · 2014 & 2015
WHAT I BRING TO THE TABLE.
Creative Direction / Art Direction / Brand Strategy / Team Building / Integrated Campaigns / Brand Experiences / Film & Photography / AI-assisted Imagery / AI-assisted Website Prototyping
SOME OF THE BRANDS ALONG THE WAY.
Bosch / Samsung / Unilever / Kimberly-Clark / Johnson & Johnson / Nissan / Google / Telefônica–Vivo / XP Investimentos / Cinemark / SumUp / Doritos / iFood
FAAP · Marketing & Advertising
Board Academy · Lean Governance for Startup
Board Club · Member since 2022
Portuguese / English
Native or bilingual proficiency