SERGIO BARROSCREATIVE DIRECTOR / ART DIRECTOR
Sergio in profile, looking away from the camera
SERGIO BARROS / SELECTED IDEASBUILT WITH AI. DIRECTED BY ME. ↗WEBSITE CREATED WITH CHATGPT / CODEX · GPT-6

NOT
ABOUT
ME

SEE WHAT IT’S ABOUT ↘

CREATIVE DIRECTION.
ART DIRECTION.
A POINT OF VIEW.

IT’S ABOUT…01 — 04 / SELECTED WORK
01
IT’S ABOUT…

WEARING UNDERPANTS OVER THE SUIT.

Cinemark × Superman

Cinemark × Superman campaign
↗02
IT’S ABOUT…

GIVING THE SPOTLIGHT BACK TO THE ATHLETES.

XP · Pan American Games

XP · Pan American Games campaign
↗03
IT’S ABOUT…

MAKING 31 TONS OF POPCORN DISAPPEAR.

Cinemark · Popcorn Day

Cinemark · Popcorn Day campaign
↗04
IT’S ABOUT…

MAKING BRAND AND PERFORMANCE STOP FIGHTING.

SumUp

SumUp campaign
↗
AND A FEW OTHER THINGS.05 — 07
IT’S ABOUT…BRINGING ROCK ’N’ ROLL BACK TO THE MAIN STAGE.Doritos Garage campaign

Doritos Garage ↗

IT’S ABOUT…MAKING PERIODS EASIER TO TALK ABOUT.My First Pad campaign

My First Pad ↗

IT’S ABOUT…SPEAKING THE LANGUAGE OF A FIRST CAR.Palio Young campaign

Palio Young ↗

ABOUT, EVENTUALLY.THE SHORT VERSION

OK. THIS PART
IS ABOUT ME.

Sergio Barros.

Creative Director / Head of Creative.
25+ years making things. 15+ leading teams.

From global agencies to SumUp and Y42, from co-founding businesses to directing brands at MAGENTA. Craft, strategy and business — with the idea at the centre, and new tools and technology to test, build and scale.

CREATIVE LEADERSHIP / ART DIRECTION / BRAND STRATEGY / INTEGRATED CAMPAIGNS / EXPERIENCES
A FEW CREDENTIALS

Cannes Lions · Clio · LIA · Clube de Criação · Lusófonos da Criatividade.
El Ojo de Iberoamérica Direct Jury, 2014 & 2015.

FULL BACKGROUND ↗
← ALL WORK

IT’S ABOUT…

01 / THE IDEA

THE THINKING +

02 / IN MOTION

One idea.
More than one film.

03 / IN THE WORLD

The rest
of the story.